eoMALL is the web platform operated by the European Association of Remote Sensing - EARSC - with the support of the ESA to facilitate the access to European Earth Observation (EO) online services. Using different approaches, the user will easily identify relevant services and will be able to compare services. Companies members of the eoMALL will improve their understanding of this new market and could test different business models. EARSC will strongly promote the eoMALL to reach new EO communities in Europe and abroad.